What is Free Market Ecology?
Free Market Ecology (FME) is an economic system designed to achieve permanent ecological sustainability without central planning or abandoning technological progress. Unlike current systems where governments manage environmental protection through bureaucratic mandates, FME treats ecological limits as market functions—governments set scientifically-determined resource caps, while markets efficiently allocate usage through tradeable Resource Usage Rights (RURs). Profit in this system comes not from exploiting labor or resources, but from producing greater value using fewer resources, channeling entrepreneurial ambition toward ecological efficiency. This approach prevents both the environmental destruction inherent in unconstrained capitalism and the inefficiencies of central planning, offering a path where innovation and sustainability reinforce rather than oppose each other.
Free Market Ecology was created by J.W. Sher (pen name J.W. Botsford). The concept emerged from his novel The Undeserving Future, which envisions what a future ecological world would look like that was wholly focused on ecological sustainability without abandoning technological development.
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